This project is another step in our long-standing partnership with ENPO, and we’re proud to continue supporting their digital growth. At Stix, we remain committed to delivering reliable, modern, and high-quality web solutions—helping trusted companies like ENPO present their brands online with confidence.

Optimized for performance across all devices, the new website presents the full range of models, services and after-sales support with precision and elegance. Designed with a UX-first mindset, it features a refined visual identity that balances contemporary automotive design principles with the distinctive brand character of A. Ismailos SA.

Stix collaborated closely with the client’s marketing teams to ensure that the redesigned site not only elevates brand perception but also improves lead generation. The platform is fine-tuned for superior mobile usability and SEO, supporting A. Ismailos SA in its mission to deliver excellence both online and on the road.

Our collaboration also extends into the field of digital advertising, with STIX managing the strategic online advertising presence of selected exhibitions.

This partnership strengthens STIX’s position in the B2B exhibition space, offering end-to-end solutions in design, development, and promotion.

For us, ROTA S.A. is a prime example of how we approach partnerships: with longevity, a shared vision, and a focus on continuous growth. At STIX, we invest in relationships built on trust, consistency, and real, everyday action.

The redesigned website replaced the one created in 2018 by Stix. After 6 years of operation, we collated user and client’s feedback as part of our UX study and came up with a more modern and functional design, which was implemented on the same platform.

Part of this process was also to change the payment provider to Stripe, in order to accommodate more travellers and provide a more streamlined experience.

Stix worked with the client’s team and their advertising consultants in order to deliver a website and booking system that met the initial brief and will help Platinum to increase sales and authority in the coming years.

It was especially rewarding to meet with our client, Athens Day Cruise, who exhibited within the GNTO stand. Their booth experienced heightened interest from attendees, reflecting the increased attention on Greece as a standout destination this year.

Overall, the elevated presence and engagement made for a successful visit, and I look forward to seeing how this renewed energy will translate into new opportunities for Greek tourism in the year ahead.

Spiros Trivizas

Few brands have a history as proud and passionate as MG. Since 1924, MG has been manufacturing cars that people love to drive.

MG has produced many models with timeless value, and with that in mind, we continue an almost 100-year tradition of serving classic British design, combining it with our most advanced global technology in every model we create. The British style of MG is evident even today in our current range: from the London Eye headlights to the European interior style.

Motorsport is deeply rooted in MG’s DNA, something that continues to be reflected in the design of our new vehicles, such as the classic MGB and the remarkable Cyberster.

Brand history

Born from personal experience and the desire of one man, Michael Lerner, to protect children, especially during car travel, Safety 1st was established in the USA in 1984. The original “Baby on board” sign that the brand sold then continues to be a bestseller to this day.

In the late ’80s, Michael Lerner realized that child safety at home was a constant concern for parents that wasn’t addressed by the range of products sold in hardware or toy stores. He then created a comprehensive range of child protection products, from outlet covers and drawer locks to baby monitors and a steady range of indoor and outdoor infant products.

Michael Lerner was constantly focused on innovative, quality products, without compromising ease for parents. Whether improving existing products or working on new ones developed with the specialist he hired, he was always dedicated to smart solutions for the home and outdoors. The result is an extensive range of quality products covering everything from bath time to car safety.

In 2000, the company became part of the Dorel Group and continued its expansion throughout Europe. It now sells an increasingly rich collection of safe and smart children’s products worldwide, both in physical and online stores. It’s a range that covers home safety, household equipment, hygiene and care, strollers, and car seats.

Cars Leasing. A service growing in popularity

Stix started promoting KARENTA Leasing in 2021 and since then has created all the digital campaigns for this growing segment appealing now to both the traditional trade-customers and to individuals. When leasing one of the Volkswagen Group’s models, KARENTA has a fundamental advantage of a ‘one-stop-shop’ service both pre-sale and after-sale. As an official dealer the Brands there are obvious advantages, both financial and operational. The campaign promotes these advantages for an extended period with very satisfactory results so far.

Stix added value to a competitive marketing program

Stix always looks hard for impactful creative within the digital campaign’s formats’ limitations. With meticulous attention to the campaign development process, we think that good creative starts from a valid data driven-insight. For this campaign the insight that was adopted was that ‘” when people think about leasing a car, they first think of the specialized leasing companies and not the car-dealers who import and sell the cars”. A true insight leads to a powerful proposition which in turn leads to a motivating message.

Creativity is a powerful force to sell

The message that was created used graphic elements and a teasing headline. It was designed to take people’s attention and to promote the brand’s benefits immediately. It also serves a dual campaign objective. On one hand to lead viewers to the campaign’s landing page of the website aiming to achieve conversions. On the other hand, it support the knowledge that KARENTA offers advantageous conditions in leasing a Volkswagen Group car versus the reference brands for leasing. A multitude of materials was created ranging from animated assets to static ads, all purposefully designed for various ad formats that are used in contact points with our potential customers.

A website and e-shop created to deliver results

The Athens Day Cruise website and integrated booking engine was created by STIX with a unique creative concept, custom design, and a sophisticated combination of technologies for safety and efficiency. It combines Word Press and Symphony technologies to accommodate the website’s dual purpose. First the visitors’ engagement with the three island destinations and the on-board experience. And secondly the online booking of a cruise with available options for upselling of additional services.

A website update to maintain its performance

The prime target audience of the Athens Day Cruise website are foreign visitors in Athens passing by for at least three days. Due to the nature of the snap visits in the city, all information needs to be succinct and attractive to engage the audience. Also, the booking system must be efficient at the specific moment of truth to encourage the bookings completion. Anything less than perfect will result in higher abandonment rate.

STIX has reviewed the performance of the system and has made the necessary fixes. It has also updated the online-payments extranet with the latest required version: all for better visitors’ experience, enhanced safety and higher conversion rates.