Stix launched the new website of Safety1st

A brand new website for Safety1st brand, was launched at the end of 2023. The website is accessible at The website is in Greek and supports the entrance of this brand in the Greek market, by our long-standing client SKARMOUTSOS, B. & M., S.A.

Stix has been supporting SKARMOUTSOS, B. & M., S.A. for more than 10 years, with brand localisations like, and .

Brand history

Born from personal experience and the desire of one man, Michael Lerner, to protect children, especially during car travel, Safety 1st was established in the USA in 1984. The original “Baby on board” sign that the brand sold then continues to be a bestseller to this day.

In the late ’80s, Michael Lerner realized that child safety at home was a constant concern for parents that wasn’t addressed by the range of products sold in hardware or toy stores. He then created a comprehensive range of child protection products, from outlet covers and drawer locks to baby monitors and a steady range of indoor and outdoor infant products.

Michael Lerner was constantly focused on innovative, quality products, without compromising ease for parents. Whether improving existing products or working on new ones developed with the specialist he hired, he was always dedicated to smart solutions for the home and outdoors. The result is an extensive range of quality products covering everything from bath time to car safety.

In 2000, the company became part of the Dorel Group and continued its expansion throughout Europe. It now sells an increasingly rich collection of safe and smart children’s products worldwide, both in physical and online stores. It’s a range that covers home safety, household equipment, hygiene and care, strollers, and car seats.